Chelsea FC strike YouTube deal
The site will feature daily news updates, archive footage of Chelsea games, and other features including jokes from Chelsea physio Billy McCulloch.Restrictions in the Premier League's broadcast contract means live footage will not be shown. Content is produced by Chelsea Digital Media, a joint venture subsidiary owned by Chelsea and BSkyB.
Chelsea's chief executive, Peter Kenyon, said: "We are delighted to work with YouT

Football is a huge driver of traffic to the site, with millions of clips and goals available. The Premier League has been in talks with YouTube over removing its content from the site, and entertainment giant Viacom recently demanded that YouTube remove 100,000 clips.Chelsea's move, however, is an acknowledgement that some bootlegging is inevitable, so it is more productive to attempt to control the content that appears on the site.The BBC is considering a similar deal that would see programme clips and content appearing in a branded area of the website.
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