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In a move that seems to run contrary to recent trends, YouTube has actually come to an agreement with a major content provider. The BBC announced on Friday that it has struck a deal with the popular video-sharing site that will see the UK based broadcasting company share in advertising revenue generated by YouTube traffic.After highly publicized breakdowns in negotiations with CBS and Viacom, it looks like Google and YouTube have finally managed to court a suitor into the video-sharing fold, avoiding any potentialcopyright snares that might ensue with current BBC content on the site.The BBC's Tim Weber has more on the particulars of the agreement:"One of the BBC's two entertainment channels will be a "public service" proposition, featuring no advertising.""It will show clips like trailers and short features that add value - for example, video diaries of David Tennant showing viewers around the set of Dr Who or BBC correspondent Clive Myrieexplaining how difficult it is to report from the streets of Baghdad."
Chelsea have struck a deal to show archive footage and club news on YouTube, the first such deal to be done by a Premiership football club. The deal will see content from the club's subscription channel Chelsea TV appear in a branded area of the video-sharing website titled www.youtube.com/chelseafc.
The site will feature daily news updates, archive footage of Chelsea games, and other features including jokes from Chelsea physio Billy McCulloch.Restrictions in the Premier League's broadcast contract means live footage will not be shown. Content is produced by Chelsea Digital Media, a joint venture subsidiary owned by Chelsea and BSkyB.
Chelsea's chief executive, Peter Kenyon, said: "We are delighted to work with YouT
ube. Chelsea is the first football club to move into what is clearly one of the fastest-growing new media platforms."This will allow us to offer our fans exciting Chelsea FC content in a very unique way, as well as an opportunity to reach a whole new audience." The deal comes as YouTube, recently purchased by Google for $1.65bn, moves to legitimise its content. The site's success was built on home-made video contributions and bootlegged clips posted by users - more than 100,000 are uploaded every day - but increasingly broadcasters and rights holders have sought to have content removed.
Football is a huge driver of traffic to the site, with millions of clips and goals available. The Premier League has been in talks with YouTube over removing its content from the site, and entertainment giant Viacom recently demanded that YouTube remove 100,000 clips.Chelsea's move, however, is an acknowledgement that some bootlegging is inevitable, so it is more productive to attempt to control the content that appears on the site.The BBC is considering a similar deal that would see programme clips and content appearing in a branded area of the website.
